Slash

Report card vs prior 12 months

Baseline vs market

• Median engagement 71 — top 53% of 30 tracked companies · top 50% of Sales & Marketing Tech (n=6)
• Posts per week 0.5 — top 77% of 30 tracked companies · top 67% of Sales & Marketing Tech (n=6)
• Engagement per 1K followers 18.62 — top 45% of 29 tracked companies · top 80% of Sales & Marketing Tech (n=5)

What worked

• Product Update — smart avg 215.4 across 10 posts (3× typical)

Best format: Video (smart avg 239.9, 17 posts). Best day: Thursday. Best time block: 3am–6am UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Tugi Kaai · Growth — 2.4K engagement over 3 posts (42% of team engagement)
• 2. Nicolas Gutierrez Seelenberger · Startups — 1.9K engagement over 5 posts (33% of team engagement)
• 3. Mason Warner · Marketing Lead — 1.4K engagement over 10 posts (24% of team engagement)

Top posts

• 2025-08-06 · Tugi Kaai · Celebratory Announcement2.3K eng. (1.4K likes · 781 comments · 105 shares)

  We raised $60M for this moment: Introducing Slash Global USD. It took 3 years and MAJOR legislative changes to pull this off. Global USD all…

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• 2026-02-26 · Nicolas Gutierrez Seelenberger · Product Update1.3K eng. (974 likes · 264 comments · 74 shares)

  Cascade (YC W26) makes AI agents reliable and safe by learning directly from how they behave in real workflows. Every company runs different…

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• 2025-08-15 · Mason Warner · Industry Insight344 eng. (227 likes · 114 comments · 3 shares)

  Insane podcast with Mason from Slash yesterday We went deep on how he created their viral AI commercial that hit 1M+ views for just $235.60.…

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Summary

• Posting pace rose 150% vs the prior 12 months (0.2/wk → 0.5/wk).
• Typical-post engagement rose 95% (median 36.5 → 71).
• Product Update posts earned 3× the company's typical post (10 posts).
• Median engagement of 71 sits in the top 53% of 30 tracked companies.