Benchmark DashboardSiege Media
Content & Social Media · 26.1K followers · LinkedIn benchmark, all time (original)
Momentum — all time
Posts
100
Posts/wk
1.4
Avg engagement
77.2
smart avg / post
Momentum
-20%
2nd half of window vs 1st
Engagement trend
Posting volume (bars) vs average engagement per post (line) — team only, original posts
Momentum over time
Change in average engagement per post vs the previous month — green gaining, red losing
Category mix
Cadence
Average engagement by day posted (Pacific time)
Team contribution
Team data through 2026-03-11 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.
What drives engagement
Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.
By category
By format
Best day: Tuesday. Best time block: 6pm–9pm UTC. Timing detail is in the Cadence chart above.
Best performing posts
- 2025-08-31 · Ross Hudgens · Hiring / Recruiting547 eng. (456 likes · 52 comments · 39 shares)
OpenAI is hiring an SEO-leaning content strategy role paying almost $400k! While the role itself is a great opportunity for the right strate…
View post → - 2025-09-11 · Ross Hudgens · Industry Insight330 eng. (276 likes · 44 comments · 10 shares)
LinkedIn posts are seeing a surge in SEO traffic. This is a trend to watch closely. It feels like it could be the start of a Reddit, Quora-t…
View post → - 2025-09-09 · Ross Hudgens · Industry Insight265 eng. (214 likes · 34 comments · 17 shares)
Google is sending higher quality traffic than ChatGPT in the last 60 days. In the past 18 months, ChatGPT's quality is 2% better, but that c…
View post → - 2025-05-21 · Ross Hudgens · Industry Insight221 eng. (163 likes · 43 comments · 15 shares)
New data from a 50-site study: Homepage traffic is up 10.7% from AI Overviews and LLMs! Traffic may be down, but there is an increase in hig…
View post → - 2025-10-21 · Ross Hudgens · Industry Insight194 eng. (163 likes · 16 comments · 15 shares)
ChatGPT's new Atlas browser could be bullish for SEO. It can now search and complete purchases directly inside the browser, which is a big s…
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Worst performing posts — settled posts only (published ≥7 days before the data edge)
- 2025-05-14 · Ross Hudgens · Industry Insight10 eng. (10 likes · 0 comments · 0 shares)
Is your content revenue durable? An underrated conversation point for content teams is whether or not their content actually drives customer…
View post → - 2025-07-16 · Ross Hudgens · Industry Insight16 eng. (15 likes · 1 comments · 0 shares)
An underrated benefit of hosted "best X" posts: link building. These articles rank, but they also lead to other sources including you as wel…
View post → - 2025-06-20 · Ross Hudgens · Event19 eng. (16 likes · 3 comments · 0 shares)
What can e-commerce SEOs do to defend their traffic in '25 and beyond? That's the subject of my upcoming webinar with the super-smart Will C…
View post → - 2026-01-06 · Ross Hudgens · Industry Insight20 eng. (18 likes · 1 comments · 1 shares)
Here’s how to successfully promote content on Reddit: Represent yourself authentically, as the brand. Attach a premium image that makes sens…
View post → - 2025-06-05 · Ross Hudgens · Industry Insight21 eng. (19 likes · 1 comments · 1 shares)
You should update keyword data quarterly (or more) to stay ahead of the curve with AI. As consumer behavior rapidly evolves and AI Overviews…
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