Imagine AI
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Rippling

HR & Payroll · 489.4K followers · LinkedIn benchmark, last 90 days (original)

data through 2026-09-25
Excluding from this report:Company page reset

Momentum vs prior 90 days

Posts

64

-33%

Posts/wk

5

-32%

Avg engagement

56.1

smart avg / post

-43%

Momentum

-22%

2nd half of window vs 1st

2026-07-02 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — team only, original posts

Momentum over time

Change in average engagement per post vs the previous week — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-09-08 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — not counted in this reportExcluded — undo

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.

By category

Personal Story69.49 posts
Industry Insight53.617 posts
Event42.822 posts
Celebratory Announcement71.21 post · low n
Hiring / Recruiting68.25 posts · low n
Product Update62.12 posts · low n
Company Update621 post · low n
Meme / Humor54.67 posts · low n

By format

Image66.320 posts
Carousel60.111 posts
Text Only44.730 posts
Video60.23 posts · low n

Best day: Friday. Best time block: 3pm–6pm UTC. Timing detail is in the Cadence chart above.

Best performing posts

  • 2026-08-19 · Emily Herron · Industry Insight371 eng. (265 likes · 91 comments · 15 shares)

    How many HR leaders have a background in psychology? ...and should that be a pre-requisite? I kind of assumed most people who go into HR hav…

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  • 2026-08-07 · Neel Murthy · Celebratory Announcement309 eng. (275 likes · 26 comments · 8 shares)

    I messed up. I was one of the first people to see Corgi pitch when they were in YC and I didn't invest. Anything with a dog wins apparently,…

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  • 2026-08-11 · Emily Herron · Industry Insight266 eng. (239 likes · 24 comments · 3 shares)

    HR 🤝 Chief of Staff A couple of weeks ago at dinner, Jens Hovgaard Jensen said that the Head of People role should be more like a Chief of …

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  • 2026-07-30 · Carrie Ball · Hiring / Recruiting237 eng. (196 likes · 41 comments · 0 shares)

    👋🏻 Say hello to Jessica Reefman! Jess is Rippling's Marketing Director for APAC! A bit about Jess 👇🏻 🤓 Started at Rippling 3 months ago…

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  • 2026-07-22 · Carrie Ball · Hiring / Recruiting169 eng. (155 likes · 10 comments · 4 shares)

    🚨 🇸🇬 🚀 This just in... Here's another chance to join Rippling's founding Singapore team - we're hiring our first Account Manager! The ro…

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Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2026-09-04 · Emily Herron · Event2 eng. (2 likes · 0 comments · 0 shares)

    Honestly, Open Enrollment prep and rollout is so much smoother using AI. I'll be showing some of the work you should absolutely hand over to…

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  • 2026-07-16 · Shayne Kuhaneck · Event3 eng. (3 likes · 0 comments · 0 shares)

    Don't forget to join me today at 10a.m. PT / 1p.m. ET as we discuss what we are doing at Rippling with AI, governance, and being audit ready…

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  • 2026-07-22 · Emily Herron · Industry Insight4 eng. (4 likes · 0 comments · 0 shares)

    Yesterday during AI Academy, we spent a while talking about managing global Time Off policies and we were split on what the better PTO polic…

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  • 2026-07-27 · Emily Herron · Industry Insight5 eng. (4 likes · 1 comments · 0 shares)

    We all agree: human judgement is all the more important in the age of AI. But, how are we developing it? Building judgement requires space t…

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  • 2026-07-09 · Emily Herron · Event6 eng. (6 likes · 0 comments · 0 shares)

    Today's the day! Our first AI Academy starts at 1p ET 𝘁𝗼𝗱𝗮𝘆 and you'll get to watch as I bumble through AI prompting 𝘭𝘪𝘷𝘦, figuring…

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