Ramp

Report card vs prior 12 months

Baseline vs market

• Median engagement 229.5 — top 7% of 30 tracked companies · top 25% of Fintech (n=4)
• Posts per week 1 — top 40% of 30 tracked companies · top 100% of Fintech (n=4)
• Engagement per 1K followers 1.26 — top 86% of 29 tracked companies · top 50% of Fintech (n=4)

What worked

• Product Update — smart avg 456.7 across 8 posts (2× typical)
• Hiring / Recruiting — smart avg 386.1 across 8 posts (1.7× typical)
• Customer Highlight — smart avg 364.2 across 12 posts (1.6× typical)
• Industry Insight — smart avg 355.6 across 11 posts (1.5× typical)

Best format: Video (smart avg 455.9, 20 posts). Best day: Wednesday. Best time block: 3pm–6pm UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Geoff Charles · CPO — 2.5K engagement over 3 posts (43% of team engagement)
• 2. Max Freeman · SVP of Sales — 2.4K engagement over 12 posts (43% of team engagement)
• 3. Guy Cartwright · GM Channel & Partnerships — 825 engagement over 5 posts (14% of team engagement)

Top posts

• 2026-01-28 · Company page · Meme / Humor2.7K eng. (2.4K likes · 104 comments · 154 shares)

  You thought the box stunt with Brian was nuts? Wait till you see this one.…

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• 2025-12-04 · Geoff Charles · Product Update2.1K eng. (2.0K likes · 88 comments · 40 shares)

  At Ramp we ship a new major feature every day - it's impossible for leaders stay up to speed. To keep a high bar without slowing folks down,…

  View post →
• 2026-03-27 · Company page · Hiring / Recruiting1.6K eng. (1.4K likes · 234 comments · 65 shares)

  We only hire builders (and we’re on a hiring spree)! Reply with something you've built. I'll read them personally. We’re interviewing the be…

  View post →

Summary

• Posting pace held steady vs the prior 12 months (1/wk).
• Typical-post engagement rose 49% (median 154.5 → 229.5).
• Product Update posts earned 2× the company's typical post (8 posts).
• Median engagement of 229.5 sits in the top 7% of 30 tracked companies.