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Playad

Sales & Marketing Tech · 589 followers · LinkedIn benchmark, all time (original)

data ends 2026-08-10
Excluding from this report:Company page reset

Momentum — all time

Posts

15

Posts/wk

0.4

Avg engagement

92.7

smart avg / post

Momentum

-67%

2nd half of window vs 1st

2026-01-27 → 2026-09-30 · Benchmark by Imagine AI · methodology at benchmark.imagineai.me/dashboard/methodology

Engagement trend

Posting volume (bars) vs average engagement per post (line) — team only, original posts

Momentum over time

Change in average engagement per post vs the previous month — green gaining, red losing

Category mix

Cadence

Average engagement by day posted (Pacific time)

Team contribution

Team data through 2026-05-07 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.

Company page posts — not counted in this reportExcluded — undo

What drives engagement

Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.

By category

Celebratory Announcement105.11 post · low n
Event100.21 post · low n
Personal Story98.14 posts · low n
Meme / Humor92.71 post · low n
Product Update91.22 posts · low n
Industry Insight83.26 posts · low n

By format

Image82.511 posts
Text Only105.11 post · low n
Carousel103.92 posts · low n
Video92.71 post · low n

Timing detail is in the Cadence chart above.

Best performing posts

  • 2026-01-27 · Youn Hwang · Celebratory Announcement313 eng. (247 likes · 66 comments · 0 shares)

    I've decided to take a break from Stanford. It was one of the scariest decisions I've made. College has played a huge role in shaping who I …

    View post →
  • 2026-02-11 · Youn Hwang · Event209 eng. (199 likes · 9 comments · 1 shares)

    You don't need to be in SF to build a great product. But I'm staying anyway. You can ship code from anywhere. Talk to customers over Zoom. L…

    View post →
  • 2026-02-28 · Youn Hwang · Personal Story182 eng. (169 likes · 12 comments · 1 shares)

    Just won 1st & 2nd place awards at my first ever hackathon 🤩 (Amazon Web Services (AWS) Autonomous Agents Hackathon). And it reminded me ex…

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  • 2026-03-19 · Youn Hwang · Personal Story124 eng. (118 likes · 6 comments · 0 shares)

    The most selfish thing I do is actually helping people for free. My friend Minsung Park flew in from Korea for a few weeks. He's the founder…

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  • 2026-04-12 · Youn Hwang · Industry Insight112 eng. (98 likes · 13 comments · 1 shares)

    "You need a big marketing team to run ads at scale." ONE person at Anthropic just proved that wrong. Austin Lau is their growth marketer. Ne…

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Worst performing posts — settled posts only (published ≥7 days before the data edge)

  • 2026-05-01 · Youn Hwang · Industry Insight15 eng. (13 likes · 1 comments · 1 shares)

    "The bottleneck isn't ideas. It's execution at speed." Junseo Park🔜MAU Vegas just came back from Startup Week and showed me this slide from…

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  • 2026-05-03 · Youn Hwang · Industry Insight18 eng. (15 likes · 3 comments · 0 shares)

    Anthropic's Growth guy Austin Lau just broke down how he uses Claude across their entire marketing stack. Not for rewriting copy. For actual…

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  • 2026-05-07 · Youn Hwang · Industry Insight21 eng. (14 likes · 7 comments · 0 shares)

    I called all my founding members at midnight. Within 4 minutes, everyone was on the call. Past midnight. Why? OpenAI just announced they're …

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  • 2026-02-27 · Youn Hwang · Industry Insight39 eng. (36 likes · 3 comments · 0 shares)

    If you're not using AI, you're so behind. ...or are you? Look at this chart. 84% of the world has never used AI. Not once. 16% have tried a …

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  • 2026-03-30 · Youn Hwang · Product Update45 eng. (45 likes · 0 comments · 0 shares)

    Royal Match (Dream Games) pulled in $1.3 billion last year and became the #1 puzzle game. The strategy? Playable ads. Instead of watching a …

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