MongoDB

Report card vs prior 12 months

Baseline vs market

• Median engagement 113 — top 37% of 30 tracked companies · top 75% of Dev Tools & Infrastructure (n=4)
• Posts per week 1.3 — top 33% of 30 tracked companies · top 50% of Dev Tools & Infrastructure (n=4)
• Engagement per 1K followers 0.2 — top 100% of 29 tracked companies · top 100% of Dev Tools & Infrastructure (n=4)

What worked

• Product Update — smart avg 225.5 across 10 posts (2× typical)
• Industry Insight — smart avg 158.3 across 9 posts (1.4× typical)
• Event — smart avg 153.8 across 33 posts (1.4× typical)

Best format: Video (smart avg 226.1, 17 posts). Best day: Friday. Best time block: 6am–9am UTC. Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Anaiya R · Senior Technical Evangelist — 6.2K engagement over 41 posts (54% of team engagement)
• 2. Patrick Steyn · Manager — 2.7K engagement over 11 posts (23% of team engagement)
• 3. Crystal Tang · Investor — 1.2K engagement over 5 posts (11% of team engagement)

Top posts

• 2025-08-28 · Anaiya R · Celebratory Announcement1.2K eng. (1.0K likes · 25 comments · 111 shares)

  Great to be on CNBC Squawk Box this morning to discuss MongoDB’s strong Q2. We not only outperformed expectations on both revenue and profit…

  View post →
• 2025-10-29 · Anaiya R · Product Update842 eng. (539 likes · 256 comments · 47 shares)

  Rovi Health (YC F25) delivers high-quality, affordable healthcare through text messages. Employers cut 10–20% of annual healthcare spend. Em…

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• 2026-01-14 · Patrick Steyn · Event671 eng. (639 likes · 7 comments · 25 shares)

  Sip fast, ship faster. ☕ Make sure to stop by Motoring Coffee for our week-long collab in honor of MongoDB.local SF! https://lnkd.in/gM4Na6u…

  View post →

Summary

• Posting pace rose 117% vs the prior 12 months (0.6/wk → 1.3/wk).
• Typical-post engagement rose 48% (median 76.5 → 113).
• Product Update posts earned 2× the company's typical post (10 posts).
• Anaiya R drove 54% of team engagement.
• Median engagement of 113 sits in the top 37% of 30 tracked companies.