Moda

Report card vs prior 90 days

Baseline vs market

• Median engagement 117 — top 33% of 3 tracked companies
• Posts per week 0.3 — top 100% of 3 tracked companies
• Engagement per 1K followers 156.04 — top 33% of 3 tracked companies

Industry percentile withheld: only 1 tracked Sales & Marketing Tech companies (needs 4+).

What worked

No category clears the 8-post floor in this window.

Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Adam Muinuddin · Growth — 465 engagement over 4 posts (100% of team engagement)

Top-person dependency: 100% of team engagement rides on one poster.

Top posts

• 2026-05-05 · Adam Muinuddin · Event198 eng. (159 likes · 35 comments · 4 shares)

  We didn't buy a booth at Stripe Sessions. We bought energy drinks instead. On day one I was walking from the morning sessions to lunch and r…

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• 2026-05-12 · Adam Muinuddin · Company Update131 eng. (95 likes · 28 comments · 8 shares)

  Some of the best things you can do for your company have little to do with your company. (i.e. – YC Darty!) Saturday, we threw a darty on th…

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• 2026-05-05 · Adam Muinuddin · Industry Insight103 eng. (83 likes · 17 comments · 3 shares)

  Wrote up how we cluster 150M conversation segments at Moda. A single chat usually has 4-5 different topics in it (pricing, onboarding, a bug…

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Summary

• Posting pace fell 40% vs the prior 90 days (0.5/wk → 0.3/wk).
• Typical-post engagement fell 67% (median 359.5 → 117).
• Adam Muinuddin drove 100% of team engagement — a single-poster dependency worth watching.
• Median engagement of 117 sits in the top 33% of 3 tracked companies.