Moda

Report card vs prior 12 months

Baseline vs market

• Median engagement 91.5 — top 47% of 30 tracked companies · top 17% of Sales & Marketing Tech (n=6)
• Posts per week 0.4 — top 83% of 30 tracked companies · top 83% of Sales & Marketing Tech (n=6)
• Engagement per 1K followers 266.04 — top 7% of 29 tracked companies · top 40% of Sales & Marketing Tech (n=5)

What worked

No category clears the 8-post floor in this window.

Best format: Image (smart avg 175.7, 8 posts). Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

• 1. Adam Muinuddin · Growth — 1.9K engagement over 10 posts (51% of team engagement)
• 2. Mohammed Al-Rasheed · Co-Founder — 1.6K engagement over 4 posts (43% of team engagement)
• 3. Pranav Bedi · Co-Founder — 227 engagement over 5 posts (6% of team engagement)

Top posts

• 2026-04-15 · Adam Muinuddin · Product Update949 eng. (451 likes · 454 comments · 44 shares)

  This is what having a creative team of 100 could look like. Introducing General Context. To celebrate, we’re giving away 5,000 top performin…

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• 2026-03-06 · Mohammed Al-Rasheed · Product Update592 eng. (515 likes · 55 comments · 22 shares)

  AI agents fail silently in production. Tool calls error or time out. Agents claim they “did it” without actually doing it. Prompt injections…

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• 2026-04-03 · Mohammed Al-Rasheed · Product Update445 eng. (367 likes · 54 comments · 24 shares)

  Replicas is a background coding agent customizable for engineering teams. Replicas runs frontier coding agents like Claude Code or Codex ins…

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Summary

• Posting pace rose 300% vs the prior 12 months (0.1/wk → 0.4/wk).
• Typical-post engagement rose 31% (median 70 → 91.5).
• Adam Muinuddin drove 51% of team engagement.
• Median engagement of 91.5 sits in the top 47% of 30 tracked companies.