Middleware

Report card vs prior 12 months

Baseline vs market

• Median engagement 15.5 — top 94% of 31 tracked companies · top 100% of Dev Tools & Infrastructure (n=5)
• Posts per week 0.1 — top 100% of 31 tracked companies · top 100% of Dev Tools & Infrastructure (n=5)
• Engagement per 1K followers 3.56 — top 77% of 30 tracked companies · top 80% of Dev Tools & Infrastructure (n=5)

What worked

No category clears the 8-post floor in this window.

Floors: 8+ posts per category, 8+ per timing bucket.

Who carried it

No employee posts in this window (company-page only).

Top posts

• 2025-10-17 · Company page · Company Update110 eng. (98 likes · 2 comments · 10 shares)

  Middlewarrriors are in colors! Wrapping up meeting with the team before going on a long Diwali vacation. Yes, but we are here to support any…

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• 2025-11-17 · Company page · Event59 eng. (45 likes · 0 comments · 14 shares)

  We’re pleased to welcome Middleware as our 𝗘𝘅𝗵𝗶𝗯𝗶𝘁 & 𝗟𝗮𝗻𝘆𝗮𝗿𝗱 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 for 𝗦𝘂𝗻𝗱𝗼𝘄𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝗗𝗲𝘃𝗢𝗽𝘀 - 𝗠�…

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• 2025-10-11 · Company page · Industry Insight16 eng. (12 likes · 0 comments · 4 shares)

  Kubernetes = the conductor of your container orchestra 🎶 🎯 Control Plane — makes decisions 💻 Worker Nodes — execute tasks 📦 Pods — the s…

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Summary

• Posting pace held steady vs the prior 12 months (0.1/wk).
• Typical-post engagement fell 89% (median 141 → 15.5).
• Median engagement of 15.5 sits in the top 94% of 31 tracked companies.