Benchmark DashboardMartin AI
Uncategorized · followers n/a · LinkedIn benchmark, last 90 days (original)
Momentum vs prior 90 days
Posts
28
+100%Posts/wk
2.2
+100%Avg engagement
63.3
smart avg / post
-65%Momentum
-35%
2nd half of window vs 1st
Engagement trend
Posting volume (bars) vs average engagement per post (line) — page + team, original posts
Momentum over time
Change in average engagement per post vs the previous week — green gaining, red losing
Category mix
Cadence
Average engagement by day posted (Pacific time)
Team contribution
Team data through 2026-07-27 — employee scrapes lag this window; low numbers here mean stale data, not a quiet team.
What drives engagement
Smart avg engagement per post across every post in this window. Gray rows at the bottom are under the sample floor (8+ posts per category, 8+ per format) — too few posts to trust the average.
By category
By format
Best time block: 12pm–3pm UTC. Timing detail is in the Cadence chart above.
Best performing posts
- 2026-07-07 · Dawson Chen · Personal Story333 eng. (313 likes · 20 comments · 0 shares)
I faked my Yale graduation. Borrowed a stole, put on a suit, and took photos with my friends. I was supposed to graduate this June. But 3 ye…
View post → - 2026-07-20 · Dawson Chen · Personal Story220 eng. (181 likes · 39 comments · 0 shares)
Spain just won the World Cup by being boring. Seven games. One goal conceded. No miracle comebacks. They just passed teams to death and pick…
View post → - 2026-06-25 · Dawson Chen · Personal Story207 eng. (159 likes · 45 comments · 3 shares)
The biggest lesson we learned from growing our AI personal assistant to $1M ARR in 6 months... Pick one growth channel and go deep. For a ye…
View post → - 2026-07-06 · Dawson Chen · Personal Story159 eng. (135 likes · 23 comments · 1 shares)
2 cofounder breakups, 100x growth, and a hard pivot... It all happened in this office. Last week, our lease ended. In 2023, Ethan and I did …
View post → - 2026-06-22 · Dawson Chen · Personal Story138 eng. (126 likes · 12 comments · 0 shares)
We walked away from $100k MRR. Our consumer product went viral, but retention was non-existent. So we took the plunge into Pivot Hell. For a…
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Worst performing posts — settled posts only (published ≥7 days before the data edge)
- 2026-07-16 · Dawson Chen · Industry Insight11 eng. (8 likes · 3 comments · 0 shares)
Is your landing page broken?? Rough conversion rate benchmarks (from page view): - E-commerce: 2 to 3% to purchase - Consumer SaaS: 2 to 5% …
View post → - 2026-06-30 · Dawson Chen · Personal Story16 eng. (15 likes · 1 comments · 0 shares)
3 years ago we sat in PG's living room for office hours. We were struggling to find PMF with our AI personal assistant. So we came loaded wi…
View post → - 2026-07-15 · Dawson Chen · Industry Insight19 eng. (15 likes · 4 comments · 0 shares)
Are you running Meta Ads for your startup? We grew Martin to 100k MRR with Meta as our primary channel. I’ve shared our notes with so many f…
View post → - 2026-07-08 · Dawson Chen · Industry Insight20 eng. (18 likes · 2 comments · 0 shares)
Hot take: Consumer distribution is solved. Not the product. The product is still the hard part. But getting a good consumer product in front…
View post → - 2026-07-10 · Dawson Chen · Industry Insight22 eng. (20 likes · 2 comments · 0 shares)
Luis von Ahn said Duolingo's biggest competitor is Instagram. Not Babbel. Not Rosetta Stone. The apps fighting for your idle minutes. Nobody…
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